#NationalHugABaristaDay; Hugging Bovine Baristas!

Who even knew there was a #NationalHugABaristaDay?   By Twitter algorithms, it’s today, June 11th!  (Don’t you just love the twitterverse we live in?)

So I’m celebrating with a post about two of my favorite things – cows and coffee!  (I just love bovine baristas, don’t you?)

How many of you have tried Caribou Coffee’s Premium Iced Coffee Beverage, a new and super-dairylicious, milk-based, caffeinated,  taste-bud sensation?  The first day I found it, May 15, at a Dollar General in East TN,  I was inspired to at least do a post for Facebook:

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And on that very same day, a dairy industry colleague, Sherry Bunting, picked me up for a short ride down to a farm on the NC-SC border. (Sherry was delivering a goat her daughter had sold to a SC #farmHer – perhaps another blog post in the making!)

Being the curious dairy industry communicators we are, and because Sherry needed caffeine for a long drive on down to Texas, we ended up at another Dollar General in Chesnee, SC.  We were SO GLAD (and kind of amazed at the karma involved at the timing of all this) when we found the same calcium-coffee concoction in that cooler.

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Dean Foods, one of America’s largest dairy processors, has developed and is distributing the beverage in a joint venture with Caribou Coffee.  Announced to be available by March, 2016,  this was the first day (May 15th) either of us had found it on a retail shelf.   Result: Two very excited Caribou Dairy beverage fans in one day!

Now – as to the #MILKSHED involved (all known from the information on a label):

These bottles were processed at a Dean Foods plant in Riverside, Ca, (Code #06-128), with the milk most likely originating from California herds. (Note:  educated guess based on milk transport and CA’s huge dairy cow presence and milk production, but not for sure known.)  It’s also a guess that this plant had the specialized equipment available needed to produce such a delightful product on a large basis. Dean Foods, because of its size and nationwide network, has the built-in distribution system required to bring the product to retail outlets across the country, in a cost-effective manner.

Even the labels are of a ‘new age.’

Many consumers, myself included, have been frustrated because ‘serving size’ didn’t necessarily match ‘container size.’  However, in this case, a shout-out to Dean Foods and Caribou for going a step further, and putting both ‘serving’ and ‘bottle’ size on the label!

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As for the nutrition, USDA is in the process of writing new label standards, and it appears that ‘added sugars’ will have to wait for a bit to be included.  If you are a diabetic or watching sugar intake, realize you must balance this aspect with other parts of your daily diet.

And lastly, the label engages one with a delightful message:  on this label of Sea Salt Caramel flavor, the message is “JUMP into life!  Just make sure the cap’s on tight first!’, then followed by some wordplay. Lessons in life, and lessons in marketing, too!  The messages differ for different flavors (Sea Salt Caramel, Chocolate Mocha, and Vanilla), so I’ll encourage you to go try some for yourself!

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Why is this Tennessee-southern gal OK with buying a drink made with milk from cows in California?  Several reasons apply:

  1. I have dairy friends in California, and they are experiencing an extremely challenging on-farm low price cycle as this is written. Anything that will help them move milk for new uses is very exciting.
  2. Dean Foods has several plants in the southeast, and if this beverage meets with widespread acceptance, then it means financial stability for Dean Foods in general, and that will benefit Dean plants across the country.  That’s good for both dairy farms and milk plants across the country.
  3. Any new product or beverage that helps sell milk in general is great!  Coffee drinks in the past few years have proven to be a big boost for dairy farms and milk consumption in general, and we cows and people in the dairy industry really appreciate that!  So many THANKS to all you lovers of Lattes, and Champions of Cappucino!
  4. I’ll keep buying regular milks produced by the cows in my neighborhood and processed at the local milk plants near me  – I’m a great believer in local food systems, and make a conscious effort to support that belief with my dollars.  However, a locally processed dairy beverage of this type is not conveniently  and readily available at the current time, in the paths where I most often travel.  There is a local processor who does make a similar product, and it is wonderful, but it’s often sold out on delivery!

For now, I think I’m going to heed that message of “JUMP,”  and go JUMP in the car, and find some of that Caribou Iced Coffee on this hot June afternoon!  I’ll be going to a Dollar General store, because I know that’s where I can get this in my small town.  Look for this at a retailer near you – you’ll be glad you did!

Have a dairylicious #NationalHugABaristaDay!  Party till those Cows Come Home!

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