Proposal for Multiple Component Pricing in Southeast Withdrawn

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National All-Jersey has withdrawn their request  for a USDA-AMS Dairy Program FMMO Hearing to consider implementation of Multiple Component Pricing for the Southeast (FMMO 7) and Appalachian (FMMO 5) Milk Marketing Orders.
The withdrawal of this proposal culminates a process of several years of discussion and evaluations by producer groups and several dairy cooperatives on how Multiple Component Pricing in the Southeast might affect producer pay checks.
Following is the timeline of this spring’s events:
April 2, 2018: National All-Jersey submitted their 80-page proposal  requesting a hearing.
May 2, 2018:  USDA-AMS then posted an Action Plan.
May 16, 2018: An information session was held in Knoxville, in Knoxville, TN, which was coordinated by Tennessee and Kentucky Farm Bureaus.  The session was recorded in two parts, and each are available for viewing:
  • Part 1:  A 1 hr – 39 minute video recorded by TN Farm Bureau (Dana Coale, explaining FMMO process)
  • Part 2:  A 1 hr. 14  minute video recorded by TN Farm Bureau  (FMMO Administrators and officials explaining the specifics of the process leading to acceptance or denial of an MCP hearing)
June 1, 2018:  Two additional proposals were submitted to USDA-AMS:
  1. A  7-page request from Michael Brown, Director, Dairy Supply Chain for Kroger, stated: “We ask USDA to also include the a proposal to lower the minimum amount of Class I Sales required a distributing plant to achieve pooling status from 50% to 25%. “
  2. The Tennessee Dairy Producers Association, with Stan Butt as Executive Director, submitted a 16-page proposal in opposition to Multiple Component Pricing, with this opening statement:  “Opposition to the proposal submitted by NAJ to changing the current pricing structure in FMMOs 5&7 is based on the proposition that the majority of producers in both orders will be negatively affected.”
June 11, 2018:  A letter-to-the-editor written by John Harrison, Sweetwater Valley Farm in opposition to Multiple Component Pricing was posted by Progressive Dairyman.
June 28, 2018:  The letter withdrawing the Hearing request,  written by Erick Metzger, General Manager of National All-Jersey, posted at USDA-AMS – Dairy Program,  contains these statements:

 
“Marketing conditions in the Appalachian and Southeast Federal Order Marketing Areas are in a state of flux, aggravated by challenging national dairy product markets.
 
The proponents therefore withdraw their proposal for a multiple component pricing hearing in Orders 5 and 7 at this time.”
The letter closes with:
 “We anticipate resubmitting the proposal when the current marketing  challenges have stabilized and resources necessary to advance the proposal again become available.
Here is the letter in its entirety:
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All USDA-FMMO processes are directed and defined by a set of rules, including procedural rules.  It is up to farmers themselves – those most affected by FMMO rules and regulations – to learn the process, and to participate in the process. 
This spring, and the preceding years and months of information seeking, are an example of civil discourse which can occur.
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Mayfield: CEO Quality Award – Dean Food’s Top Honor built on TN-Southeast Farm-to-Table Dairy Heritage, Community Pride

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(Athens, TN) –  Mayfield Dairy in Athens, TN is the recipient of the Dean Foods CEO Quality Award for ice cream for 2016.  This award is the company’s top honor, and Mayfield Dairy Farms was selected over Dean Foods’ nine-other ice cream plants after a rigorous, year-long judging process.

“We are delighted with Mayfield’s excellence in protecting quality from farm to table, and we’re proud to hold them up as an example,” stated Mr. Ralph Scozzafavo, CEO of Dean Foods.  “Dean Foods holds its plants to very high standards, making for particularly stiff competition surrounding this award,” he said.

Mayfield plants in the Southeast have a history of receiving Quality awards.  The Athens plant has previously received Excellence in Quality recognition in 2016, 2015, and 2014.  The Mayfield / Barber’s plant in Birmingham AL received the CEO’s Quality Award two years in a row for 2015 and 2014

If you’ve grown up in the south, especially if you’ve been involved with dairy farming in the Southeast, “Mayfield Dairy” is a name that immediately combines the elements of high quality, in-demand milk and ice cream, and how the demand generated by such a local dairy plant impacts farms and the agriculture economy in an area.  As Mayfield has grown in sales through the decades, so has the southeast dairy farm community achieved continually higher standards of quality in on-farm practices of animal care and welfare, along with sanitation and technology of equipment in milking barns.

 

The CEO Quality Award was presented to Mayfield Dairy management and employees in Athens on April 21, 2017 by Dean Foods CEO Ralph Scozzafava.

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The Dean Foods CEO Quality Award is the culmination of an intensive assessment process. This year, five fluid milk plants and three ice cream plants, including Mayfield Dairy, were selected as Excellence in Quality Award winners based on multiple criteria such as Safe Quality Food (SQF) Program scores, training participation, and consumer complaint improvement.

Next, these eight plants were scrutinized further by Dean Foods’ senior leadership who took into account quality innovations, best practices, and the “quality culture” within the plant.  Mayfield Dairy emerged as the cream of the crop in the ice cream category.

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“I could not be more thankful for the team here in Athens,” said Scott Watson, Plant Manager.  “The products we manufacture reach the tables of families throughout the southeast and our folks do an incredible job of assuring that our ice cream is consistent day in and day out for our customers.  In short, we get to make and distribute ice cream for a living, and it it doesn’t get much more fun than that!”

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How does Mayfield stand in context with other dairy processing plants?

  1. Mayfield / Athens is one of 67 plants in the Dean Foods system, according to a 2015 article in Dairy Foods Magazine.  With revenues of over $8 Billion, Dean Foods collectively is the 2nd largest dairy food processor on the Dairy Foods Top 100 list, published this August by Dairy Foods magazine.  Summarized information about the companies on the Top 100 list, topped by Nestle, with revenues over $12 Billion, describes in more detail each of the top 100 companies.
  2. While Dean Foods has a branding footprint from coast-to-coast with DairyPure and TruMoo in some of their product lines (co-branded with time-honored regional brands), they are one of the largest supporters of LOCAL DAIRY COMMUNITIES, since each plant generally sources milk from dairy farms (many family-sized farm operations) within a close radius.
  3. In 2015, Dairy Foods Magazine published an article which related a broad-ranging description of the Athens plant complex, including some private label products,  its fluid and ice cream operations, and the quality priorities of the entire processing center.
  4. #47-225 and #47-131 – PLANT numbers are the key to knowing if your milk or ice cream brand may be processed and packaged at this award-winning plant in Athens!  To know if the milk or ice-cream you’re consuming is one of the brands or private labels processed at this award winning plant, check the Plant Code (mandated by law/regulation) found on each and every carton of dairy product processed here! The fluid plant number is #47-131, and the ice cream plant number is #47-225. The quality found at Mayfield Athens is the foundation of goodness for them all, and an indication you are supporting LOCAL farms in your area!
  5. Other southeast Dean Foods plants to watch for?   The code #01-0176 signals that an ice-cream product has been made at the Barber’s ice cream plant in Birmingham, AL, a previous winner of the CEO Quality Award.  #01-0104 signals that a fluid milk product is processed at the Dean – Barber’s plant,  also in Birmingham.  #13-230 is the code number meaning dairy products are from the Dean – Mayfield plant at Braselton, GA.   #45-01 is the Dean – Pet plant at Spartanburg, SC.   From Nashville, the Purity Dairies plant, known for award-winning chocolate milk, is #47-118, and the Country Delite plant, which processes a lot of private-label milks for independent grocery chains, carries the code #47-120.
  6. The local newspaper, the Daily-Post Athenian, just about a 1/2 mile away from the Athens plant, published a front-page report with photos of plant key personnel.

 

Mary Williams is the manager of the Mayfield Division of Dean Foods, which include the Mayfield Athens plant, a plant a Braselton, GA, and an ice-cream plant in Birmingham, AL, also known as Barber’s.  She also acknowledged the daily commitment and dedication of the Mayfield employees and associates which led to this quality award.

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The brand MAYFIELD is much more than ‘a carton to pick-up’  to the ‘home folks’ in southeast Tennessee, and a wider southeast radius about 200 miles from the site of the original Athens plant.  MAYFIELD is the key to consumer shelf space at grocery stores, and therefore a LOCAL connector between dairy farm families and marketplace.  Those MAYFIELD cartons mean that area farms are able to pay bills, support their families and local churches, pay property taxes which support local governments, and are a driver for the southeast Ag Economy.

Mayfield employees and area dairy farmers are neighbors, sometimes cousins, sometimes husband and wife, and often go to the same churches.  To say this is a LOCAL DAIRY Community is an understatement; the bonds of history are deep, and wide, and strong.  All take mutual pride in the success of each other in various family, community, and business, and personal achievements.

The Agriculture community adds their “Congratulations” to the many already received by Mayfield.  Farmers also say “THANK YOU” to Dean Foods for supporting our neighborhoods and dairy futures.  Many farm young folks have committed to a future in the dairy industry by investments in milking barns and housing facilities for maximum animal welfare.  The continued support of Dean Foods will bolster those futures as young farmers aspire to help feed the world well into the future.

Here’s to more Mayfield awards in the future!

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